Uteach Recruitment - a case study

Enhancing Recruitment for Uteach with Tailored Digital Solutions

Background: Uteach, a leading recruitment agency specialising in education and teaching, sought to revamp its digital presence to increase website traffic and job applications. With a rich history of connecting skilled educators with reputable institutions, Uteach aimed to further optimise their recruitment process. Recognising the potential for digital innovation to streamline their operations, they approached our team for a comprehensive solution that would not only elevate their website's performance but also enhance their recruitment CRM software.

Challenges: Uteach faced a dual challenge; their existing website was not attracting sufficient traffic nor engaging potential applicants effectively, leading to lower than desired application rates. Additionally, their recruitment CRM software was lacking in efficiency and performance hindering their ability to manage and process applications seamlessly.

Objectives: The primary objectives were clear:

1. Redesign the Uteach website to improve user engagement and encourage more job applications.
2. Consult on and onboard Uteach on to our recruitment CRM software to ensure higher efficiency and performance, enabling Uteach to stand out amongst competitors.

Our Approach: Our strategy encompassed a two-pronged approach, focusing on both the website and the CRM software.

Website Enhancement:

• User Experience (UX) Audit: Conducted a comprehensive UX audit to identify bottlenecks in the user journey that could potentially deter job seekers.
• Design Overhaul: Implemented a modern, intuitive design that aligns with the expectations of today's job seekers, focusing on ease of navigation and accessibility.
• Content Strategy: Developed a content strategy to showcase Uteach's unique value proposition, success stories, and the breadth of available opportunities.
• SEO Optimisation: Employed advanced SEO techniques to improve the site's visibility on search engines, targeting keywords relevant to the education and teaching sector.

CRM Software Enhancement:

• Performance Analysis: Evaluated the existing CRM software to identify areas for improvement in functionality, speed, and user experience.
• Integration: Ensured seamless integration with the newly optimised website, facilitating a smoother application process for candidates and easier vacancy management via the new CRM.
• Training and Support: Provided comprehensive training to Uteach staff on the enhanced CRM system, alongside ongoing support to ensure smooth operation.

Results: The implementation of the redesigned website and enhanced CRM software yielded impressive results:

• Increased Traffic: Website traffic saw a significant increase, with a 45% uplift in unique visitors within the first three months after launch.
• Higher Engagement: The application rate through the website improved dramatically, with a 60% increase in completed applications.
• Efficiency Gains: The CRM software enhancements led to a 30% reduction in the time taken to process applications, allowing Uteach to manage a higher volume of candidates more effectively.
• Competitive Edge: Uteach reported an overall improvement in their competitive standing, attributing this to the superior efficiency and user experience offered by their revamped digital tools.

The collaboration between Uteach and our team exemplifies the transformative power of digital innovation in the recruitment industry. By holistically addressing the challenges faced by Uteach through bespoke website and CRM solutions, we were able to significantly enhance their operational efficiency and market presence. This case study demonstrates our commitment to delivering tailored digital solutions that meet the unique needs of our clients, driving their success in an increasingly competitive landscape.

If you are experiencing any of the pain points mentioned in the case study or if you have anything else you would like to discuss with us regarding your project, please get in touch on either 01260 734 107 or using the contact form below